News Summary

Derschutze, a rapidly growing streetwear brand, is set to relocate to a new 1,300-square-foot store in NoLita this summer, tripling its retail space. The brand aims to enhance its shopping experience in a trendy neighborhood known for eclectic fashion. Currently operating from a smaller location in SoHo, the expansion reflects its growth and popularity driven by a strong online presence. With a long-term lease signed, Derschutze is ready to attract streetwear enthusiasts and make a lasting impact in the vibrant NoLita community.

New York City Gets Ready for Derschutze’s Bigger and Better Store!

New York City, get ready for a major upgrade in your streetwear shopping experience! Derschutze, the trendy streetwear brand that’s been taking the fashion scene by storm, is all set to relocate to a fabulous new storefront this summer. Imagine the buzz – the brand is set to triple its footprint in the Big Apple!

Big Moves to NoLita

Where is all this excitement happening, you ask? Well, Derschutze has secured a *spanking new* 1,300-square-foot space at 22 Spring St. in NoLita, which is a bustling hub for all things stylish. This fresh spot offers an impressive 800 square feet of magical retail space on the ground floor, and if that isn’t enough, there’s a cozy 500 square feet in the basement, ready to showcase all those must-have pieces.

Before Derschutze rolls in, the location was home to PaintBox NoLita, a custom picture frame shop. But with Derschutze’s vibrant presence, the area is destined to get a whole lot cooler!

Growing Out of SoHo

Currently, Derschutze runs from a compact 400-square-foot spot at 88 Thompson St. in Manhattan’s SoHo neighborhood. Opening just last summer, that location has already become a hotspot! But the brand’s undeniable growth has led them to seek more space. A long-term lease for the new NoLita location has been signed, indicating plans for a lasting impact in this hot neighborhood.

Price Tag for Fashion

Now, let’s talk numbers. The asking rent for this shiny new location was $210 per square foot. That’s the price for being in a prime, fashion-forward neighborhood! It’s no surprise that so many brands want to be here, given the area’s funky vibe and diverse retail options.

A Perfect Match for Streetwear Lovers

The decision to expand into NoLita aligns perfectly with Derschutze’s target audience. This neighborhood is known for its eclectic mix of streetwear and boutique fashion retailers, making it the ideal location to attract more customers who share that love for unique, stylish pieces. Derschutze’s team believes that being surrounded by like-minded brands will only help fuel their momentum even further!

From Social Media to Reality

Derschutze initially burst onto the scene as a social media phenomenon. The brand has managed to cultivate a substantial following with over 900,000 followers on TikTok and more than 650,000 followers on Instagram. This hefty online presence has undoubtedly contributed to its growth and popularity, making the move to a bigger space not just an opportunity, but a smart business decision.

Global Footprint

Excitingly, Derschutze isn’t just limited to New York! The brand has already secured its spot as a player in the international fashion arena with a location in London. This shows that their appeal isn’t just local; they know how to resonate with fashion enthusiasts across the globe.

What’s Next?

With plans in motion for their new location, the anticipation surrounding Derschutze’s NoLita store is palpable. It’s a thrilling time for both the brand and its community of loyal customers. As the countdown to summer begins, streetwear fans can’t help but wonder what extraordinary surprises and fresh pieces await them at Derschutze’s new storefront.

Keep your calendars marked and your shopping bags ready because Derschutze is about to change the NYC streetwear scene for the better!

Derschutze Expands Its Streetwear Presence in NYC